Aframisia
ROLE
Creative Direction
Photography
Set Design/ Styling
CLIENT
Lion's Head Beverages
Every now and then, as an artist, you are lucky enough to connect with a client that isn't afraid to be different with the products they create. Even if it challenges the status quo, especially if they thrive on it. Cue Lion's Head Beverages. A collection of trailblazers and trendsetter, artisanal spirit enthusiasts and all round crazy geniuses.
They quest to inspire consumers to be more mindful with the alcoholic beverages that they put into their bodies and one such adventure is the launch of Aframisia Vermouths.
It's a ongoing collaboration that I am incredibly proud of. In this specific project I wanted to explore some different textural and colour concepts to create an alfresco/refreshing vibe while colour gradients added some depth and playfulness in line with the vibrant liquids.
